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One emerging trend in social media marketing is the use of interactive content, such as polls, quizzes, and live videos. This type of content can help businesses to engage with their audience and generate more user-generated content. Another trend is the use of social media influencers to promote products or services. This can be an effective way for businesses to reach a larger audience and to tap into the influence of popular social media users. Additionally, the use of artificial intelligence and machine learning to target and personalize marketing efforts is becoming more prevalent. This can help businesses to better understand and meet the needs of their customers.